Nivea drops Rihanna over her raunchy image

Nivea is no longer a fan of pop star Rihanna. The global skin care company has dropped the 24 year-old Barbadian beauty as its spokesperson. The reason? Rihanna’s party girl style is just too raunchy. Stefan Heidenreich, the new CEO for the German-based company made the decision to give the diva the pink slip. ‘The advert starring Rihanna was a no go,” he said, according to CosmeticsDesign—Europe.com. “I do not understand how nivea face products for women can be brought into association with Rihanna.” He went on to say that the brand stands for “trust, family and reliability.” The star has become nearly as known for her wild antics as she is for her music. Whether she's tweeting photos of herself in a bikini from one of her many island vacations or walking around New York City in see-through closing, she's often making headlines for her outrageous behavior. She's also playing coy about her relationship with her former boyfriend R&B star Chris Brown, who famously assaulted her in 2009. Rihanna was reportedly unhappy with Nivea’s decision to axe her, responded to Heidenreich's criticism by tweeting a photo of him and writing, "No caption necessary." Just last year, the partnership seemed like a match made in beauty heaven. The star’s skin-heavy ad made splash in time to celebrate the brand’s 100 year anniversary. The company, which sponsored the singer's U.S. and European tour, said it chose RiRi to spearhead its "largest ever digital mobilization campaign in social media" because "no other world star has more fans on social networks like Facebook than Rihanna.” How times change. The star still has plenty of endorsements, including Cover Girl, VitaCoco, and her own perfume line.