Rihanna fired by Nivea's CEO due to her party girl image

Rihanna has been fired, and will no longer be the face of Nivea according to the company's new CEO Stefan Heidenreich. Rihanna's devil may care party girl image has finally caught up with her, this time costing her job as the face and spokesperson of Nivea. The company's new CEO Stefan Heidenreich announced that Rihanna is now a "no go." The reason Rihanna was let go from Nivea according to the Daily Mail is that Heidenreich stated to the German newspaper "Welt" that Rihanna's party-girl image "does not work with the 100-year-old brands more family friendly one." "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna," Heidenreich said. "Nivea is a company which stands for trust, family and reliability." The Christian Post reported that Rihanna, 24, took to her Twitter account tweeting a response to Nivea's CEO's statement by posting his photograph on her official Twitter page alongside the caption "No caption necessary." Rihanna began working with Nivea in 2011 for the ad's 100th anniversary campaign. The pop singer is currently reported to be taking a break from her hectic work schedule, keeping in touch with nivea products for dry skin women fans around the world via Twitter, of course, and was recently rumored to have once again hooked up with her notorious ex Chris Brown while on a celebrity yacht party. For all of you Rihanna fans you can check out the August 19 episode of "Oprah's Next Chapter," which she will be the segment's focus. Don't forget to tune in to the 2012 MTV's Video Music Awards on September 6, where Rihanna is up for five awards at the live awards show held at the L.A. Staples Center. Are you surprised Rihanna was fired from Nivea due to her risque party girl behavior?