Sunday, September 30, 2012
Did you know Rihanna was apparently Nivea’s spokeswoman? Well she was, focus on the past-tense. Reportedly, Rihanna was dropped by them because she was too “raunchy”, which is just a tiny bit confusing. Remember that time she released a single called “S&M?” It was about kink? Yeah, you’d kinda figure that someone who would do that would be just a teensy bit kinky. TMZ reports … According to reports, the makeup company kicked Rihanna to the curb because the new CEO felt she was too raunchy for the company’s family friendly image. Rihanna happened to be out in L.A. this weekend … and when we asked her if she still used Nivea products she shot us a death stare … as if to say, HELL F’ing NO. Our photog continued, “We love you, seriously though” … to which Rihanna replied, “Even without Nivea?” images of nivea products. Look, I really don’t consider RiRi to be a good role model, but it’s not because she happens to like getting naked and singing about BDSM. Actually, at this point, the fact that she’s willing to be open and honest about her sexuality is probably the most likeable part about her. Besides, you’re rubbing this stuff on your skin; you might as well have a spokeswoman who shows off most of it.
Saturday, September 29, 2012
Talk about a rough patch! Yikes. Last year, the nivea products for women skin care brand was happy to have Rihanna representing them, saying, "Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are." She appeared in a series of ads for them and they were a sponsor of her world tour. According to Forbes magazine, RiRi's sponsorship deal with Nivea helped boost her to number three on their list of 30 richest celebrities under 30, with earnings of $53 million. But according to the Daily Mail, Stefan Heidenreich — the new head of Nivea’s parent firm, Beiersdorf — told German media that Rihanna was not a good choice for the family company. "The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna." Rrarrr! He added, "Nivea is a company which stands for trust, family and reliability.” Rihanna’s reaction? She tweeted a headshot of Heidenreich, adding, "No caption necessary." RiRi has never had much interest in being a role model. Back in April, she tweeted that she "ran out of f*cks to give" about the little controversy at the time over photos of her with pot at Coachella. So she'll probably just shrug off Nivea's new stance that they basically ran out of f*cks to give about her. Do you think Nivea dropped Rihanna because she’s too “sexy,” as the Daily Mail story suggests, or was it because of her party girl lifestyle, including continued closeness with Chris Brown? Do you think they made the right call or a BS call?
Friday, September 28, 2012
Looks like Rihanna‘s less-than-wholesome image is costing her. According to The Daily Mail, Nivea has dropped the Bajan beauty from her multi-year endorsement deal because of her bad gal ways. The CEO of the cosmetic company’s parent firm, Beiersdorf, has given her the ax. “The advertisement starring Rihanna was a no go. I do not understand how nivea product for women can be brought into association with Rihanna,” said Stefan Heidenreich. Not too long ago, Nivea was “excited to have Rihanna on board” to celebrate their 100-year anniversary. The company sliced her chunky checks and even sponsored her world tour. Forbes magazine reported in July that Rih’s sponsorship deal with Nivea propelled to her number three in their Top 30 of the Richest Celebrities Under 30 list with earnings of $53 million in just one year. But with the “We Found Love” singer posting bikini-flaunting, weed-smoking, party-hopping photos on Instagram, it seems to be in conflict with what Heidenreich says the brand represents: “Nivea is a company which stands for trust, family and reliability.” For Nivea nostalgia of better times, peep her 2011 commercial below.
Thursday, September 27, 2012
Nivea is no longer a fan of pop star Rihanna. The global skin care company has dropped the 24 year-old Barbadian beauty as its spokesperson. The reason? Rihanna’s party girl style is just too raunchy. Stefan Heidenreich, the new CEO for the German-based company made the decision to give the diva the pink slip. ‘The advert starring Rihanna was a no go,” he said, according to CosmeticsDesign—Europe.com. “I do not understand how nivea face products for women can be brought into association with Rihanna.” He went on to say that the brand stands for “trust, family and reliability.” The star has become nearly as known for her wild antics as she is for her music. Whether she's tweeting photos of herself in a bikini from one of her many island vacations or walking around New York City in see-through closing, she's often making headlines for her outrageous behavior. She's also playing coy about her relationship with her former boyfriend R&B star Chris Brown, who famously assaulted her in 2009. Rihanna was reportedly unhappy with Nivea’s decision to axe her, responded to Heidenreich's criticism by tweeting a photo of him and writing, "No caption necessary." Just last year, the partnership seemed like a match made in beauty heaven. The star’s skin-heavy ad made splash in time to celebrate the brand’s 100 year anniversary. The company, which sponsored the singer's U.S. and European tour, said it chose RiRi to spearhead its "largest ever digital mobilization campaign in social media" because "no other world star has more fans on social networks like Facebook than Rihanna.” How times change. The star still has plenty of endorsements, including Cover Girl, VitaCoco, and her own perfume line.
Wednesday, September 26, 2012
Rihanna has been axed from Nivea advertising campaign after bosses branded the singer too outrageous to be compatible with the skincare giant's brand values. The firm had employed the 24-year-old singer for a multi-million-pound ad campaign last year and also sponsored her world The Umbrella hitmaker is to part from the firm after Stefan Heidenreich, the new head of Nivea's parent company Beiersdorf, said in Germany that he did not understand how Nivea could be associated with her. "The advert starring Rihanna was a no-go. I do not understand how comfort nivea bra can be brought into association with her," the Daily Star quoted him as saying. "Nivea is a company which stands for trust, family and reliability," he added.
Tuesday, September 25, 2012
Rihanna definitely knows how to hold a grudge ... 'cause it's obvious the pop star is still PISSED at Nivea ... the company that reportedly fired her ass for being too damn sexy. According to reports, the makeup company kicked Rihanna to the curb because the new CEO felt she was too raunchy for the company's family friendly image. Rihanna happened to be out in L.A. this weekend ... and when we asked her if she still used Nivea products she shot us a death stare ... as if to say, HELL F'ing NO. Our photog continued, "We love you, seriously though" ... to which Rihanna replied, "Even without Nivea?" Is nivea hair products good for women of color? Yes.
Monday, September 24, 2012
Canon features as one of the favorite brands for photography equipment, as well as Starbucks in the coffee category and Kindle as one of the favorite e-reader devices, according to TripAdvisor's Travelers' Choice Awards published this week. The travel website TripAdvisor published on Tuesday the Travel Favorites, part of Travelers' Choice Awards. The awards are based on the votes of thousands of travelers in France, Italy, Spain, the UK and the US. The website asked participants to vote on the must-have items they take wherever they go. The awards honor travel brands in 15 categories. The US travelers participating in the voting chose the brand Canon as their favorite camera for traveling, People as their favorite magazine and Ray-Ban as their favorite brand of sunglasses. British travelers voted for Costa as their preferred coffee brand, Kindle as their preferred e-reader device and Lonely Planet as their favorite travel guide and favorite travel magazine and nivea all proddcuts for women. Among French travelers, the iPad was chosen as the favorite e-reader device, Paris Match as their favorite magazine and Nivea as their favorite sunscreen. Le Routard was chosen as the favorite travel guide. Italy is the only country where Canon was not chosen as the favorite camera, as Italian voters prefered Nikon. Genuine Italian coffee by Illy was unsurprisingly the favorite among Italian travelers, and Nike was the most popular brand for their walking shoes. For Spaniards, Samsonite is the top luggage brand, TomTom came first in the GPS category and Starbucks for coffee.
Sunday, September 23, 2012
–Rumors are swirling that Rihanna was dropped as Nivea’s spokesmodel because her sexy image doesn’t fit with the brand [The Cut] –Leaving her crazy costumes at home, Katy Perry is gorgeous and glam in her new ghd ads [FashionETC.] –Does Heidi Klum ever age? Because she looks not a day over 25 in her Jordache campaign [Huffington Post] –We can’t think of anything we like more than ice cream and clothes, so luckily Alice + Olivia teamed up with Magnum to create designs inspired by, you guessed it, ice cream! [nivea face firming for women] –Lunchtime break: What does your go-to nail polish brand say about you? [Racked]
Saturday, September 22, 2012
Rihanna will no longer serve as the face of beauty brand, Nivea. Stefan Heidenreich, the new CEO of Nivea's parent company Beiersdorf, announced that the pop sensation is a "no go." The Daily Mail reports that Heidenreich told German newspaper Welt that Ri's presumed party-girl image does not work with the 100-year-old brand's more family-friendly one. "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna," Heidenreich said. "Nivea is a company which stands for trust, family and reliability." Rihanna offered up a response to his statement, tweeting out his headshot with the caption, "No caption necessary." While it may seem like Rihanna had been fired by Nivea, a spokesperson for Beiersdorf clarified that while the focus of Nivea's ad campaigns has changed, Rihanna's departure is tied to planned end of her contract. "In 2011 NIVEA worked with the artist Rihanna in the context of the brand's 100th birthday anniversary campaign. From the beginning this music-cooperation was scheduled for one year and ended as planned at the end of 2011," a spokesperson told U.K. website Marketing Week. "Within the future brand positioning, Nivea focuses more than ever on its core values," the spokesperson continues. "This leads to a change in advertising strategy as well as marketing campaigns. Beiersdorf and germany nivea pack for women thank Rihanna for her work in relation to the 100th birthday anniversary campaign and feel respect and sympathy for her as a person and artist." Nivea announced their partnership with Rihanna in spring 2011 and she appeared in ads and commercials for the skincare line. Her track "California King Bed" was used in advertising for the brand's "100 Years Skincare for Life" campaign. The brand also sponsored herLoud tour last year. Rihanna is currently taking a break from work, tweeting from various exotic locales including her native Barbados to the south of France. She will be the subject of an episode of "Oprah's Next Chapter" on August 19. She's also up for five awards at the 2012 MTV Video Music Awards. They get handed out live on September 6 in Los Angeles.
Friday, September 21, 2012
Rihanna has lost her endorsement deal with Nivea skin cream, because of her sultry image and hard partying. Stefan Heidenreich, the new CEO of the brand’s German corporate owner Beiersdorf, told Die Welt newspaper that Rihanna “is a no go. … I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea all products for women is a company which stands for trust, family and reliability.” Last year Nivea used Rihanna’s ditty California King Bed in an ad, with images of a pregnant woman and her mate. Best-paid celeb couple: Forbes mag says Beyoncé and Jay-Z, second last year, have overtaken the leaders then, Tom Brady and Gisele Bündchen. Not that Tom and Gi-Gi are struggling: they totalled $72 million in earned income. Beyoncé and Jay-Z made $78 million. Justin Timberlake’s PR people deny the report that he’s busy writing his first album in six years, with the renowned producer Timbaland. JT hasn’t given an anxious world even a single song since 2007, so there was plenty of interest when Jim Beanz, a producer who often works with Timbaland, told the website Digital Spy that a new Timberlake album is “in the early stages … but they have a lot of tracks … some crazy, crazy stuff.” Err, not so much, Timberlake’s publicists say. The performer is, however, working on his pal Timbaland’s new album, Shock Value III; he was heard on the first two of those albums. Hmmm. A new album of his own wouldn’t surprise me. Justin’s movie career has been okay, but no huge success. (I am, however, looking forward to this picture Trouble with the Curve, starring Clint Eastwood, Amy Adams and Timberlake.) JT’s 31. Waiting impatiently to see Leonardo DiCaprio as Jay Gatsby, are you? Tough. The L.A. Times says Warner Bros. has decided to postpone the release of The Great Gatsby from Christmastime until next summer. The stated reason is that somebody in a Warner corner office thinks there’ll be a better audience in the summer. But the Times hints that director Baz Luhrmann has failed to meet his deadlines for the picture. When checking out a man, “teeth are the first thing I look at,” model Bar Refaeli tells Maxim mag. She evidently doesn’t know much about Dull Normals’ budgets (but then, I don’t suppose she takes much interest in Dull Normal guys anyway): “With today’s orthodontists, I don’t understand why people wouldn’t fix them.” Bar is most recently reported to be dating Shaun White, a professional snowboarder (with a nice smile). She’s 27. Jennifer Lawrence, paid just $500,000 for The Hunger Games, will reportedly get 20 times as much for the sequel, Catching Fire. The Hollywood Reporter says the $10 million package includes salary, bonuses and escalator clauses; she could earn even more if the film is a big hit like The Hunger Games, which has grossed $684 million. Co-stars Liam Hemsworth and Josh Hutcherson will get smaller raises, the Reporter said. Shooting starts next month in Georgia, for release in November 2013.
Thursday, September 20, 2012
OF all the reasons to be dumped, being too sexy is an unlikely one. But Rihanna’s now too hot for skincare giant Nivea – which employed the singer for a multi-million-pound ad campaign last year. The Umbrella star is to part from the firm after Stefan Heidenreich, new head of Nivea’s parent company Beiersdorf, said in Germany: “The advert starring Rihanna was a no-go. I do not understand how Nivea can be brought into association with Rihanna.” Just to hammer the point home, Stefan “das big mouth” added: “Nivea is a company which stands for trust, family and reliability.’’ Erm, what exactly are you suggesting about our rebellious and raunchy RiRi? To be fair, it was a pretty sexy ad. Red-haired Ri, 24, posed naked with nothing but a cheeky smile to celebrate 100 years of the brand. It was all so lovey-dovey last year. As well as bigging up Nivea at the time (“I’m excited to share it with my fans around the world”) her song California King Bed featured in adverts and it sponsored her world tour, Loud. Nivea were chuffed, too. Their PR wing said: “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans. Rihanna is a music icon.’’ Yeah, well, not so much now. In fact, that minx is just so saucy, Nivea doubt they will ever be working with her again. A Nivea spokesman told me: “As part of the half-year results of Beiersdorf, Mr Heidenreich has set various priority topics, including strengthening brands and increasing the power of innovations. (ZZzzz...) “In this context a journalist raised the topic of Rihanna in the Nivea marketing. Mr Heidenreich said that from his point of view, Rihanna is not compatible with the Nivea brand values – it was not a question of the success or failure of the campaign.” Well, it’s now set to be the last one featuring the fiery Bajan beauty. Ever the joker, however, RiRi took to Twitter to give her side of the story, with a picture of Stefan – LOL – and the words: “No caption necessary.” Nivea harmony body wash cream what does it do to a womens skin. Let me tell you, Stefan’s in no danger of ever being too sexy. For anything.
Wednesday, September 19, 2012
Rihanna cried over Chris Brown, her ex-boyfriend, while taping an interview with Oprah Winfrey that is scheduled to air this upcoming Saturday on OWN. The singer, who was recently fired by Nivea, spoke with the talk show queen about the 2009 assault that ultimately ended her relationship with Brown after he was arrested for felony assault stemming from the incident. Rihanna actually voiced concern for her ex-boyfriend instead of bitterness or anger. She confessed that losing her relationship with Brown was like losing her best friend, according to a brand new report from TMZ. View slideshow: Rihanna shows off her legs onstage during Fox's "American Idol 2012" results show Instead of lashing out at Chris Brown for hitting her, Rihanna felt empathy for him and considered his actions a mistake as well as a betrayal. "It was a weird, confusing space to be in ... because as angry as I was, as angry and hurt and betrayed, I just felt like he made that mistake because he needed help ... and who's going to help him?" In related news, the singer was recently dropped as the face and body of Nivea for being too raunchy. Stefan Heidenreich, the new CEO of Nivea fired Rihanna after axing her latest ad, reported Cosmetics Design. "The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.” Nivea cream products for women sponsored Rihanna's world tour in 2011, which was the same year she became the face of Nivea's "The 100 Years of Skincare for Life" campaign. She even posed nude for the campaign.
Tuesday, September 18, 2012
(CBS News) Rihanna is no longer the face of Nivea, reportedly because she's too sexy for the skin-care brand. According to the U.K.'s Press Association, Stefan Heidenreich, the CEO of Nivea's parent company, Beiersdorf, told the German newspaper Welt that the singer was a "no go." Pictures: Rihanna "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna," he said, adding, "Nivea is a company which stands for trust, family and reliability." The singer appeared in a series of advertisements for Nivea last year, including one in which she posed naked for the brand's 100th anniversary, the Press Association notes. Her song "California King Bed" was featured in an ad campaign, and Nivea sponsored her tour last year. In a statement to the U.K.'s MarketingWeek, a rep for Beiersdorf denied the company had fired Rihanna, but said the focus of Nivea's advertising strategy has changed. "In 2011 Nivea worked with the artist Rihanna in the context of the brand's 100th birthday anniversary campaign. From the beginning this music-cooperation was scheduled for one year and ended as planned at the end of 2011," a spokesperson said. "Within the future brand positioning Nivea focuses more than ever on its core values. This leads to a change in advertising strategy as well as marketing campaigns," the statement continued. "Beiersdorf and nivea product for a brazilian wax thank Rihanna for her work in relation to the 100th birthday anniversary campaign and feel respect and sympathy for her as a person and artist." Rihanna offered up an apparent response to Heidenreich's remarks on her Twitter account Tuesday, posting his headshot and writing, "No caption necessary."
Monday, September 17, 2012
It seems as though the new boss of nivea for women products is not the biggest Rihanna fan. Stefan Heidenreich, head of Nivea’s parent company Beiersdorf, lacks understanding of why the “Where Have You Been” singer was the face of Nivea’s 100th anniversary year. “Rihanna is a no go,” Heidenreich told German newspaper Die Welt, yesterday. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company, which stands for trust, family and reliability." He went on to say that the ads that Rihanna shot last year should have never been aired. View slideshow: Rihanna dropped from Nivea campaign for being too sexy for 'family' brand In one ad, a family is seen moisturizing with Nivea while Rihanna’s sultry hit "California King Bed" plays in the background. The original video of the song shows the star wearing stockings and lingerie writhing with a man on a bed. Video: Rihanna Official Nivea Skin Commercial 2011 Rihanna didn’t waste any time responding to Heidenreich’s comments. She immediately took to her Twitter and posted a headshot of Heidenreich, adding, “No caption necessary.”
Sunday, September 16, 2012
We all know sex sells, but sometimes it can go too far for certain companies. According to the Daily Mail, Nivea Cosmetics has dropped Rihanna from their campaign. Stefan Heidenreich, the new CEO of Nivea's parent company Beiersdorf, said that the singer is a "no go" and cited the company's family values as a reason to drop the star. "I do not understand how to bring the core brand of nivea for women in conjunction with Rihanna," Heidenreich said. "Nivea is a company which stands for trust, family and reliability." Nivea teamed up with Rihanna in 2011 to help celebrate the brand's 100th anniversary and market the skincare line to a younger audience. She appeared on ads, her song "California King Bed" (which had a steamy music video) played in the background of the campaign's commercials and Nivea sponsored her Loud tour. Back then, Nivea was thrilled to work with Rihanna and felt that her influence in social media would help promote the brand, but now that there's a new chief in town, they've changed their tune about the singer. "Within the future brand positioning, Nivea focuses more than ever on its core values," a Nivea spokesperson told Marketing Week. "This leads to a change in advertising strategy as well as marketing campaigns. Beiersdorf and Nivea thank Rihanna for her work with the 100th birthday anniversary campaign and feel respect and sympathy for her as a person and artist." As for Rihanna's response, she tweeted a head shot of Heidenreich with the words, "No caption necessary."
Saturday, September 15, 2012
Rihanna has been fired from Nivea. The "Where Have You Been" singer is no longer the face of the beauty line because she's too sexy. On August 8, Gossip Cop confirmed the surprising news, reporting that the new boss of the company had some not-so-nice things to say about RiRi. "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea for woman is a company which stands for trust, family, and reliability," said incoming CEO Stefan Heidenreich. Naturally Rihanna wasn't happy about these comments and neither were her fans. Evidently RiRi isn't trustworthy nor is she reliable... nor a family person... what?! Rihanna fired back at Nivea on Twitter in her own way. She posted a photo of Heidenreich with the words, "no caption necessary." Clearly she is not happy about the way that things went down, and who can blame her? She is super popular and people love her. Sure, she's sexy, but does that make her other good qualities null and void? Of course not. Heidenreich might find himself eating his own words especially if people decide to boycott the company following their unfair firing of Rihanna. Even if Nivea decided to apologize and offer RiRi her spot back, chances are she would laugh at them. What do you think of Rihanna being fired by Nivea?
Friday, September 14, 2012
Rihanna has been fired, and will no longer be the face of Nivea according to the company's new CEO Stefan Heidenreich. Rihanna's devil may care party girl image has finally caught up with her, this time costing her job as the face and spokesperson of Nivea. The company's new CEO Stefan Heidenreich announced that Rihanna is now a "no go." The reason Rihanna was let go from Nivea according to the Daily Mail is that Heidenreich stated to the German newspaper "Welt" that Rihanna's party-girl image "does not work with the 100-year-old brands more family friendly one." "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna," Heidenreich said. "Nivea is a company which stands for trust, family and reliability." The Christian Post reported that Rihanna, 24, took to her Twitter account tweeting a response to Nivea's CEO's statement by posting his photograph on her official Twitter page alongside the caption "No caption necessary." Rihanna began working with Nivea in 2011 for the ad's 100th anniversary campaign. The pop singer is currently reported to be taking a break from her hectic work schedule, keeping in touch with nivea products for dry skin women fans around the world via Twitter, of course, and was recently rumored to have once again hooked up with her notorious ex Chris Brown while on a celebrity yacht party. For all of you Rihanna fans you can check out the August 19 episode of "Oprah's Next Chapter," which she will be the segment's focus. Don't forget to tune in to the 2012 MTV's Video Music Awards on September 6, where Rihanna is up for five awards at the live awards show held at the L.A. Staples Center. Are you surprised Rihanna was fired from Nivea due to her risque party girl behavior?
Thursday, September 13, 2012
Rihanna got dropped from Nivea, and honestly, I don't give a fuck (cue Tyga's "Faded"). And Rihanna didn't give a fuck the last time I checked, either. At 24 years old (the same age as myself), Rihanna is far from your modern-day feminist. Instead she curses like a sailor, grabs her friends' tits and parties like that shit is going out of style. No, partying will never go out of style, but apparently it's enough to get a girl dropped from her skin care endorsement deal worth $25 million. Whether Nivea is on board or not (which clearly they're not), our girl RiRi still has a lot going on (understatement of the year). With a Vita Coco ad campaign currently plastered all over NYC, her own fragrance, Reb'l Fleur, a reality show gig in the UK, Styled to Rock, plus two limited-edition Armani lines that she designed herself, Rihanna deserves some kind of award or prize, aside from her five Grammys. With a reported net worth of $72 milli in her back pocket, Rihanna is not really hurting right now. The girl just took the longest vacation in vacation history, aboard a luxury yacht, with her besties, with no shortage of Ace of Spade or Coronas. And, after that not-so-mini getaway, she headed back to her hometown in Barbados for an intimate interview with Oprah (suck it, haters!) While aboard her yacht, liking Instagram pictures of herself and probably admiring the fact that she has more Facebook fans than any other celebrity (that's 59.6 million to be exact), Rihanna is living the life and simply doing her, which is exactly what she should be doing. Like Rihanna, I'm far from a feminist (yes, I do have respect for myself as a woman, though) but why so much judgment? When it comes to nivea products for woman, the issues that are scrutinized most have to do with her outlandish behavior and her no-holds-barred view on sexuality. So I'm going to say what you're not supposed to say: GET OVER IT. If I were in her shoes, I'd be doing the exact same thing. If I had the means, and the time to do all she does, why the fuck wouldn't I and who are you to tell me no? If you were her, would you care? If you have a response about her needing to be a good role model, you get an automatic side eye. If you want someone holier than thou, go to church. She's a rock star, a sex symbol and an ever-growing brand. No one is perfect. When all is said and done, Rihanna is still the only girl in the world I would switch teams for. Through the good, the bad and the ugly, I'll forever love her and her outlandish behavior. Isn't that what being a celebrity is all about? If you have two more minutes, check the accompanying gallery for my favorite badass moments from Rihanna.
Wednesday, September 12, 2012
Rihanna has spent the past year singing about oral sex, collaborating with the ex-boyfriend who bashed in her face on a song about oral sex, and tweeting the word "fuck" pretty much every chance she gets, so it shouldn't come as a huge surprise that she's lost one of her lucrative endorsement deals. Idolator reports that German body-care brand Nivea has dropped the singer (who is, incidentally, the most popular person at the upcoming MTV VMAs) as its face for advertising, even though previously she had appeared in ads for the company's 100th anniversary. Stefan Heidenreich, the new head of Nivea's parent company, has made an about-face on the singer, claiming that her previous campaign should never have aired. (And before you go on, don't forget, the same company also propagated and apologized for this campaign last year.) "The advert starring Rihanna was a no-go," Heidenreich told the German media. "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family, and reliability." Interpret that statement however you wish, but there is no translation necessary when Rihanna tweeted her response to the incident: a photo of Heidenreich with the line "nivea products safe during pregnancy." And hey, if she's really unhappy, she probably has the rewards of her other sponsorships to fall back on: tons of Armani to wear and gallons of Vita Coco to drink, not to mention, uh, the money.
Tuesday, September 11, 2012
Rihanna has really hit the news this week with reports of losing her Nivea job and reports of posting messages about God on Twitter. Wednesday reports reflect that Rihanna is simply too sexy for her job. The reports also outline the new religious tone to Rihanna's social posts and her response to the Nivea news. Never mind that last year that Nivea featured Rihanna for the 100th year celebration, posed topless with only her arms covering her breasts. View slideshow: Rihanna: Nivea photo shoot The yo-you attitude is caused by a CEO change. The new CEO, Stefan Heidenreich. The CEO had this to say, "Nivea is a company which stands for trust, family and reliability." Evidently commitments and contracts are not part of trust, family values and reliability in Nivea double-speak. Hope that contract is rock solid or maybe there is a clause for change of heart. Rihanna is reminding fans and herself to keep her eyes on God. After the Nivea firing, Rihanna posted these words on Wednesday, "Father, I am trusting and believing that You have something much greater in store for me. YOU see all, and I refuse to take my eyes off nivea products for women in germany!" That can never be a bad idea, especially when hard times hit. Rihanna stands to lose mega-millions on the Nivea firing. Fans are not sitting down, and have responded to Nivea online. Keep the faith Rihanna, growth always comes from challenges. Rihanna may not act as the most likely voice for God, but all have sinned and all can be forgiven. Rihanna is heading in the right direction.
Monday, September 10, 2012
Obvious alert: Rihanna's shocking behavior and raunchy wardrobe might not make her the ideal spokesperson for a "family-friendly" company. New Nivea CEO Stefan Heidenreich blasted the party girl -- hired in 2011 as the face of its marketing campaign -- as a "no go" for the brand's image. "I do not understand how Nivea can be [associated] with Rihanna," Heidenreich told Germany's Welt Online. "Nivea is a company that stands for trust, family and reliability." If the cosmetics exec had any regrets about his public censure of the pop star, Rihanna's Twitter response surely put his fears to rest. After tweeting a "No caption necessary" headshot of Heidenreich, Rihanna followed up with a decidedly un-family-friendly note: "Nivea q10 serum difference between cream" she tweeted. "Please, by all means, shock me next time..." What will be shocked? The 24-year-old singer's bank account, if she is in fact dropped as spokesperson. With $53 million in earnings this past year, Forbes reported that the Nivea endorsement was a factor in her third-place spot on its Highest-Paid Celebrities Under 30 list.
Sunday, September 9, 2012
Rihanna has been appearing in ads for skin care brand Nivea since last year, but now Stefan Heidenreich, the new chief executive of Nivea's parent company, Beiersdorf, reportedly told German newspaper Welt that she is "a no go." "Nivea is a company which stands for trust, family and reliability," he is quoted as saying. The Duchess of Cambridge, an ardent fan at the London Summer Olympics, met the U.S. women's gymnastics team and, among other things, told them she loved their leotards. Supermodel Gisele Bundchen and her quarterback husband, Tom Brady, topped Forbes' list of top-paid couples last year. But with estimated paychecks totaling $72 million, they've slipped to second place on the latest list, coming in behind entertainers Beyonce and Jay-Z, whose combined income Forbes puts at $78 million. Fortunately for the Brady-Bundchens, even as I was typing the above, a news release popped into my email box saying Gisele is starring in jeweler David Yurman's latest ad campaign. "Project Runway" host Heidi Klum will be seen in Jordache jeans' fall campaign. For the first time in 20 years, the brand plans a major push involving both television and print ads. Betsey Johnson's label filed for bankruptcy in April, but now the designer is back, with plans to present a collection of spring dresses with some backing from the Levy Group. Fashion nivea skin firming lotion with q10 reaction have been agog for awhile about Chanel creative director Karl Lagerfeld's fluffy white kitten Choupette. I guess it's just the thought of the steely-seeming Lagerfeld besotted with the blue-eyed ball of fluff. (Or that the kitten allegedly has her own maids.) Now the pair are appearing together in the September issue of Harper's Bazaar, with the designer sporting a little pair of cat ears atop his head. [Harper's Bazaar] Womenswear retailer Talbot's, trying to modernize, named a new executive team.
Saturday, September 8, 2012
Rihanna was recently fired as the face of global skin care company Nivea after the company's new CEO deemed her to be too risqué to represent their products.
Stefan Heidenreich, who was recently appointed as the new CEO of Nivea's parent firm, Beiersdorf, said that the Bajan singer's wild image is inconsistent with Nivea's family values.
"Rihanna is a no go, I do not understand how <A HREF="http://www.products-for-women.net/2012/05/nivea-products-for-women.html">nivea products for women</A> bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability," Heidenreich told German media before adding that Rihanna's prior ads should have never aired.
Rihanna, 24, then responded to the head honcho's statements by posting his photograph on social networking site Twitter alongside the caption "No caption necessary." At least 400 of her 23 million followers retweetted the photo.
Some media outlets have suggested that the "Where Have You Been" singer may have lost up to $25 million over the firing, although these reports could not be verified.
Fans of Rihanna flocked to Twitter after news of her firing broke, and while some were disappointed, others were not surprised.
"So Nivea drops @rihanna as brand ambassador.Guess the #GoodGirlGoneBad is obviously not going so good," Ajuka Chilli Rose tweeted.
"Bummed Nivea dropped Rihanna as their spokesmodel. She better clean up her act before jayZ refuses to back her and she loses endorsements," one follower with the username "Around the way girl" tweeted.
"Oops looks like Rihanna's out! I'm sure she'll do fine without them though," Rosalind Skellorn posted.
This is not the first time that the singer has been publicly criticized for her behavior. In November, The Ulster Cancer Foundation (UCF) labeled her "irresponsible" for glamorizing smoking in her "We Found Love" music video.
"Three-quarters of adult smokers start the habit as teenagers, which is why it is so irresponsible of Rihanna to influence her young fan base in this way," UCF Cancer Prevention Officer Doreen Reegan said in a statement.
Just weeks prior, she endured backlash while filming the video for the hit song when local Christian farmer, Alan Graham, demanded that filming stop and Rihanna cover up after he witnessed filming take place near his backyard.
Graham blasted Rihanna's behavior and skimpy clothing as being "inappropriate," and the singer allegedly apologized for the incident.
Friday, September 7, 2012
Rihanna got nixed as the face of Nivea for the product's 100th anniversary. Adding insult to injury, the orders came directly from the top -- Stefan Heidenreich.
It seems the head guy is not too happy with the decision made by his staff to use the singer for that all-important job. In fact, he publicly denounced their choice by saying the sultry star was an absolute "no go".
According to <A HREF="http://www.products-for-women.net/2012/05/nivea-products-for-women.html">nivea products for women</A>, Nivea stands for certain things like trust, family and reliability. He doesn't believe those are qualities one would normally attach to Ri Ri. Therefore, he doesn't see how the company can possibly draw a connecting line between itself and the Battleship star.
When it comes to addressing the fact that certain spots have already aired, featuring Rihanna, Heidenreich simply says they shouldn't have been. Still, one has to wonder why he waited until now to voice his displeasure. Wouldn't sooner have proved better than later?
The singer isn't too happy with what's taking place. She posted a picture of Heidenreich on Twitter, adding the words "no caption necessary". It's safe to say she's just a bit angry.
One can see why. Airing spots seemed to show satisfaction with her Nivea participation. To question that choice now shows a lack of respect that doesn't seemed deserved. Therefore, it's doubtful that's the last of the fallout from this disaster.
Thursday, September 6, 2012
Rihanna has spent the past year singing about oral sex, collaborating with the ex-boyfriend who bashed in her face on a song about oral sex, and tweeting the word "fuck" pretty much every chance she gets, so it shouldn't come as a huge surprise that she's lost one of her lucrative endorsement deals. Idolator reports that German body-care brand Nivea has dropped the singer (who is, incidentally, the most popular person at the upcoming MTV VMAs) as its face for advertising, even though previously she had appeared in ads for the company's 100th anniversary.
Stefan Heidenreich, the new head of Nivea's parent company, has made an about-face on the singer, claiming that her previous campaign should never have aired. (And before you go on, don't forget, the same company also propagated and apologized for this campaign last year.) "The advert starring Rihanna was a no-go," Heidenreich told the German media. "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family, and reliability."
Interpret that statement however you wish, but there is no translation necessary when Rihanna tweeted her response to the incident: a photo of Heidenreich with the line "<A HREF="http://www.products-for-women.net/2012/05/nivea-products-for-women.html">nivea products safe during pregnancy</A>." And hey, if she's really unhappy, she probably has the rewards of her other sponsorships to fall back on: tons of Armani to wear and gallons of Vita Coco to drink, not to mention, uh, the money.
The German cosmetics and skincare company Nivea is undergoing a PR makeover – and it does not include Rihanna. Stefan Heidenreich, the new CEO of parent company Beiersdorf, made clear this morning that the pop tart and Nivea are not a good match.
In an interview with the German newspaper “Welt,” Heidenreich said, “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna … Nivea is a company which stands for trust, family, and reliability.” Heidenreich said last year’s centennial ad campaign — which featured a half-body nude portrait of the “Good Girl Gone Bad” — was a “no-go.” In the photograph, Rihanna — her mercurial hair extensions dyed bright magenta — smiles and modestly covers her breasts.
The <A HREF="http://www.products-for-women.net/2012/05/nivea-products-for-women.html">nivea products for women</A>, a reprise of the age-old Venus Pudica (or “Modest Venus”) trope that dates back to ancient Greece, is the least of the skincare brand’s problems. If the past is any indication, Nivea can get itself into tons of trouble without RiRi’s help. Last year, the company was forced to eat serious foot for running a bizarre and flagrantly racist ad that featured a black man in preppy garb hurling the head of his former, afro-wearing self across an empty parking lot. As if the message wasn’t clear enough, the scene of lily-white self-transformation is presided over by the slogan, “Re- Civilize Yourself.”
In our polemicized, value-laden economy where chicken sandwiches are political weapons, it shouldn’t come as a surprise that the pop star, who tweets expletives and posts raunchy photos under the handle “Bad Gal Riri,” might come under scrutiny for her self-broadcasted wild ways. Granted, singing from the rooftops about the joys of whips and chains and rolling a blunt on a bald guy’s head don’t exactly scream wholesome family fun. But Nivea’s dropping of Rihanna, viewed in the context of last year’s incendiary ad blunder, raises thorny questions about brand identity, cultural values, raciness, and race. What does it mean that the sexually and sartorially adventurous Rihanna doesn’t fit in with Nivea’s “re-civilizing” agenda? What role, if any, might Rihanna’s race and ethnicity play in her public image?
These are probably questions Nivea doesn’t want to answer. Back-peddling furiously, the brand’s communications vice-president Thomas Schönen released this statement: “Within the future brand positioning Nivea focuses more than ever on its core values. This leads to a change in advertising strategy as well as marketing campaigns. Beiersdorf and Nivea thank Rihanna for her work in relation to the 100th birthday anniversary campaign and feel respect and sympathy for her as a person and artist.” Rihanna, who — according to unsubstantiated estimates — may lose up to $25 million over the firing, took the setback in stride, tweeting a picture of Heidenreich with the words, “no caption necessary.” Guess you really can’t keep a bad girl down.