Thursday, October 4, 2012
Anushka Sharma rocked a made-to-order indigo cocktail dress and looked toned and relaxed at a Nivea presser at the Vinegar store in Khar, Mumbai on Wednesday, August 8. August 08, 2012, (Sawfnews.com) - Anushka Sharma rocked a made-to-order indigo cocktail dress and looked toned and relaxed at a Nivea presser at the Vinegar store in Khar, Mumbai on Wednesday, August 8. The 24-year-old actress was there to shop with the 4 winners of the brand's 'Shop N Share with Anushka' contest. The color of Anushka's dress matched the packing color of the brand, which is always the case when she is promoting the brand. The georgette sleeveless dress ended at mid thighs and featured a cross-over V neckline. It was cinched at low waist with a wide white belt. She paired the dress with metallic silver Aldo sneakers. Center parted hair, styled in bottom curls, framed her face. Coral lips, tips and a matching hue blush rounded her droolworthy look.
Wednesday, October 3, 2012
After making headlines this year for wardrobe malfunctions, traipsing out of Ashton Kutcher's house at 4 a.m., and throwing up outside of clubs, wild child singer Rihanna has gotten the ax from Nivea. "Rihanna is a no go ... I do not understand how to bring the core brand of Nivea in conjunction with Rihanna" Nivea's new CEO, Stefan Heidenreich, told the German paper Welt. He explained, "Nivea is a company which stands for trust, family and reliability." The singer had posed for Nivea's 100th birthday, but apparently the "skincare for life" that was written on her poster didn't apply to her contract. If it makes her feel any better, Rihanna certainly isn't the first huge celebrity to be kicked out of a brand ambassador role. From seedy drug scandals to openly not wearing makeup (when being the face of a cosmetics brand), here are the biggest celebrity-brand break-ups. Does nivea firming cellulite serum really work?
Tuesday, October 2, 2012
New Nivea boss Stefan Heidenreich has criticized his marketing minions for recruiting Rihanna as the cosmetics firm's face for the company's 100th anniversary adverts. Heidenreich, who runs Nivea’s parent company Beiersdorf, admits he was not a fan of the racy genuine nivea creme package 2013 Rihanna campaign because it was too suggestive. He says, "The advert starring Rihanna was a no-go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna (sic). Nivea is a company which stands for trust, family and reliability." The singer took time out of celebrating Carnival in Barbados on Tuesday to let fans know she had seen the Beiersdorf CEO's comments. She posted a photo of Heidenreich on her Twitter account with the note, "No caption necessary." She then returned to the festivities, posting a series of photos of friends and revellers enjoying themselves at the island party.
Monday, October 1, 2012
The sometimes raunchy, yet always sultry pop singer Rihanna may have been kicked to the curb as the face of the Nivea skincare products, according to The Hollywood Reporter. The seemingly non-stop party girl signed on to represent the popular and long-established company last year. Nivea hair products for women even used Rihanna’s song, “California King Bed,” in a commercial. And, to take the situation a step further, Nivea even sponsored Rihanna’s tour. So why the about-face? Heidenreich (pictured) reportedly told a German newspaper that the 24-year-old performer should have been a “no-go” from the start. He went on to say that, “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.” What is Heidenreich reportedly implying about the superstar diva? Are her wilding ways–partying like a rock star; sporting provocative attire or a lack there of; public problems with men–hurting her brand image? Rihanna’s lifestyle is all over the place and she has not slowed down or changed her stripes one bit. The Nivea gig actually positioned Rihanna at the number 3 spot on the Forbes list of the highest paid celebs under 30, raking in an estimated $53 million from May 2011 to May 2012. Though there’s no evidence that she has been formally ousted, Rihanna took to Twitter and responded with a photo of the new CEO with the cryptic comment, “No caption necessary.”
Sunday, September 30, 2012
Did you know Rihanna was apparently Nivea’s spokeswoman? Well she was, focus on the past-tense. Reportedly, Rihanna was dropped by them because she was too “raunchy”, which is just a tiny bit confusing. Remember that time she released a single called “S&M?” It was about kink? Yeah, you’d kinda figure that someone who would do that would be just a teensy bit kinky. TMZ reports … According to reports, the makeup company kicked Rihanna to the curb because the new CEO felt she was too raunchy for the company’s family friendly image. Rihanna happened to be out in L.A. this weekend … and when we asked her if she still used Nivea products she shot us a death stare … as if to say, HELL F’ing NO. Our photog continued, “We love you, seriously though” … to which Rihanna replied, “Even without Nivea?” images of nivea products. Look, I really don’t consider RiRi to be a good role model, but it’s not because she happens to like getting naked and singing about BDSM. Actually, at this point, the fact that she’s willing to be open and honest about her sexuality is probably the most likeable part about her. Besides, you’re rubbing this stuff on your skin; you might as well have a spokeswoman who shows off most of it.
Saturday, September 29, 2012
Talk about a rough patch! Yikes. Last year, the nivea products for women skin care brand was happy to have Rihanna representing them, saying, "Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are." She appeared in a series of ads for them and they were a sponsor of her world tour. According to Forbes magazine, RiRi's sponsorship deal with Nivea helped boost her to number three on their list of 30 richest celebrities under 30, with earnings of $53 million. But according to the Daily Mail, Stefan Heidenreich — the new head of Nivea’s parent firm, Beiersdorf — told German media that Rihanna was not a good choice for the family company. "The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna." Rrarrr! He added, "Nivea is a company which stands for trust, family and reliability.” Rihanna’s reaction? She tweeted a headshot of Heidenreich, adding, "No caption necessary." RiRi has never had much interest in being a role model. Back in April, she tweeted that she "ran out of f*cks to give" about the little controversy at the time over photos of her with pot at Coachella. So she'll probably just shrug off Nivea's new stance that they basically ran out of f*cks to give about her. Do you think Nivea dropped Rihanna because she’s too “sexy,” as the Daily Mail story suggests, or was it because of her party girl lifestyle, including continued closeness with Chris Brown? Do you think they made the right call or a BS call?
Friday, September 28, 2012
Looks like Rihanna‘s less-than-wholesome image is costing her. According to The Daily Mail, Nivea has dropped the Bajan beauty from her multi-year endorsement deal because of her bad gal ways. The CEO of the cosmetic company’s parent firm, Beiersdorf, has given her the ax. “The advertisement starring Rihanna was a no go. I do not understand how nivea product for women can be brought into association with Rihanna,” said Stefan Heidenreich. Not too long ago, Nivea was “excited to have Rihanna on board” to celebrate their 100-year anniversary. The company sliced her chunky checks and even sponsored her world tour. Forbes magazine reported in July that Rih’s sponsorship deal with Nivea propelled to her number three in their Top 30 of the Richest Celebrities Under 30 list with earnings of $53 million in just one year. But with the “We Found Love” singer posting bikini-flaunting, weed-smoking, party-hopping photos on Instagram, it seems to be in conflict with what Heidenreich says the brand represents: “Nivea is a company which stands for trust, family and reliability.” For Nivea nostalgia of better times, peep her 2011 commercial below.