Thursday, October 4, 2012
Anushka Sharma rocked a made-to-order indigo cocktail dress and looked toned and relaxed at a Nivea presser at the Vinegar store in Khar, Mumbai on Wednesday, August 8. August 08, 2012, (Sawfnews.com) - Anushka Sharma rocked a made-to-order indigo cocktail dress and looked toned and relaxed at a Nivea presser at the Vinegar store in Khar, Mumbai on Wednesday, August 8. The 24-year-old actress was there to shop with the 4 winners of the brand's 'Shop N Share with Anushka' contest. The color of Anushka's dress matched the packing color of the brand, which is always the case when she is promoting the brand. The georgette sleeveless dress ended at mid thighs and featured a cross-over V neckline. It was cinched at low waist with a wide white belt. She paired the dress with metallic silver Aldo sneakers. Center parted hair, styled in bottom curls, framed her face. Coral lips, tips and a matching hue blush rounded her droolworthy look.
Wednesday, October 3, 2012
After making headlines this year for wardrobe malfunctions, traipsing out of Ashton Kutcher's house at 4 a.m., and throwing up outside of clubs, wild child singer Rihanna has gotten the ax from Nivea. "Rihanna is a no go ... I do not understand how to bring the core brand of Nivea in conjunction with Rihanna" Nivea's new CEO, Stefan Heidenreich, told the German paper Welt. He explained, "Nivea is a company which stands for trust, family and reliability." The singer had posed for Nivea's 100th birthday, but apparently the "skincare for life" that was written on her poster didn't apply to her contract. If it makes her feel any better, Rihanna certainly isn't the first huge celebrity to be kicked out of a brand ambassador role. From seedy drug scandals to openly not wearing makeup (when being the face of a cosmetics brand), here are the biggest celebrity-brand break-ups. Does nivea firming cellulite serum really work?
Tuesday, October 2, 2012
New Nivea boss Stefan Heidenreich has criticized his marketing minions for recruiting Rihanna as the cosmetics firm's face for the company's 100th anniversary adverts. Heidenreich, who runs Nivea’s parent company Beiersdorf, admits he was not a fan of the racy genuine nivea creme package 2013 Rihanna campaign because it was too suggestive. He says, "The advert starring Rihanna was a no-go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna (sic). Nivea is a company which stands for trust, family and reliability." The singer took time out of celebrating Carnival in Barbados on Tuesday to let fans know she had seen the Beiersdorf CEO's comments. She posted a photo of Heidenreich on her Twitter account with the note, "No caption necessary." She then returned to the festivities, posting a series of photos of friends and revellers enjoying themselves at the island party.
Monday, October 1, 2012
The sometimes raunchy, yet always sultry pop singer Rihanna may have been kicked to the curb as the face of the Nivea skincare products, according to The Hollywood Reporter. The seemingly non-stop party girl signed on to represent the popular and long-established company last year. Nivea hair products for women even used Rihanna’s song, “California King Bed,” in a commercial. And, to take the situation a step further, Nivea even sponsored Rihanna’s tour. So why the about-face? Heidenreich (pictured) reportedly told a German newspaper that the 24-year-old performer should have been a “no-go” from the start. He went on to say that, “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.” What is Heidenreich reportedly implying about the superstar diva? Are her wilding ways–partying like a rock star; sporting provocative attire or a lack there of; public problems with men–hurting her brand image? Rihanna’s lifestyle is all over the place and she has not slowed down or changed her stripes one bit. The Nivea gig actually positioned Rihanna at the number 3 spot on the Forbes list of the highest paid celebs under 30, raking in an estimated $53 million from May 2011 to May 2012. Though there’s no evidence that she has been formally ousted, Rihanna took to Twitter and responded with a photo of the new CEO with the cryptic comment, “No caption necessary.”