Tuesday, October 2, 2012
Nivea boss not a fan of Rihanna, feeling seems mutual
New Nivea boss Stefan Heidenreich has criticized his marketing minions for recruiting Rihanna as the cosmetics firm's face for the company's 100th anniversary adverts. Heidenreich, who runs Nivea’s parent company Beiersdorf, admits he was not a fan of the racy genuine nivea creme package 2013 Rihanna campaign because it was too suggestive. He says, "The advert starring Rihanna was a no-go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna (sic). Nivea is a company which stands for trust, family and reliability." The singer took time out of celebrating Carnival in Barbados on Tuesday to let fans know she had seen the Beiersdorf CEO's comments. She posted a photo of Heidenreich on her Twitter account with the note, "No caption necessary." She then returned to the festivities, posting a series of photos of friends and revellers enjoying themselves at the island party.